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Understanding Pagerank

Understanding Pagerank

It is widely believe that a higher PR will give a website better position in search results. Although PR does play a roll in search results, the simple fact that Google seldom updates their PR shows that Google does not put as much importance on PR as they once did. How can they when the web changes from day to day and they update their Pagerank every 3 to 6 months.

Ok, next thing to understand is that PR is an algorithm using the complex hypertext linking structure which determines a websites Pagerank using a democratic voting system in this linking structure. The absolutely best article on this subject was written by Sergey Brin and Lawrence Page from where else, but Google's Alma Marter -- Stanford University. In case you are not aware of this, Google's inception began at Standford, in the Computer Science Department by who else, Sergey Brin and Lawrence Page. Here is the killer article they wrote: The Anatomy of a Large-Scale Hypertextual Web Search Engine Here is another article written by Sergey Brin Is Your Search Engine Multilingual?

Now, you must keep in mind that both of these articles were written in 2000 and 2001 respectively, and Google has made some rather major adjustments in their use of Pagerank. Let me briefly explain.

With the advent of news feeds, todays information is hour to hour. This changed how every major search provider serves their search result to keep pace with todays need for instant gratification. What this means to webmasters like ourselves is that Pagerank is an outdated mode of SEO, and we must now focus on Page Strength because of this. I wrote an article on SEO: Page Rank vs. Page Strength at The Blogspot Blogger.

Since Pagerank is now outdated, more focus is put on these two practices, SEO - Search Engine Optimization, and SEM - Search Engine Marketing as a way of gaining exposure.

And one last thing before I forget. At the moment Yahoo is making some major changes. Keep an eye on them...